Sellers “Food for thought”:

The art of pricing your home:

Considering “overpricing” your home “just to see what happens”?  Then lowering your price if that doesn’t work? Historically, this is what happens:

  1. You will have to deal with lower offers, if any. No one likes to overpay and, in order to get a loan, an appraisal is usual to determine its value.
  2. The buyer may want concessions towards his closing costs, repairs, which lowers your net.
  3. Your home may sit on the market for some time which is money out of your pocket for expenses.
  4. But mostly, if your home does not sell within 3 months, it has become “stale” and buyers wonder why it hasn’t sold. Offers tend to get lower the longer it sits on the market.

Result: In order to try for a higher price, you may end up selling for less than its value.

YOU AND I NEED TO STRATEGIZE TO GET YOU THE HIGHEST PRICE!

For Sellers

Sellers in the Honolulu, Kailua, Lahaina, Lanai City, Kahului, Lihue, Princeville, Kihei, Mililani, Waikiki, Waikoloa, Wailea, Waimea, Hana, Hana Maui, Hanalei, Hilo, Kailua Kona, Kamuela, Kaneohe, Kapolei, Kealakekua, Keauhou, Kula, Makawao, Maunaloa, Other, Pearl Harbor, University of Hawaii, Volcano, Waikoloa CS, Wailuku, Wheeler AAF, M C B H Kaneohe Bay, Tripler Army Medical Center, and Schofield Barracks real estate markets have enough to worry about in readying their home for market and planning their move to a new home. Hella Rothwell takes over a huge number of tasks and details to make sure that your real estate property is properly evaluated, priced, marketed, negotiated and carried to closing.

There are so many things to do to move to a successful sale, and we are here to advise, assist, and assure success. Let’s highlight the major services required in an overview with details at the links:

CMA, Comparative Market Analysis   Search Assistance to Understand the Market
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We help our clients to value their property through a thorough CMA, Comparative Market Analysis reports using current listing price data and past sold comparable property sales.    It’s important that we help you to search the MLS® on our site to learn about currently listed similar homes in your area. Only by knowing the competition can you make improvements and set a competitive listing price.
     
A Marketing Plan that Works   Thorough and Objective Home Evaluation
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Hella Rothwell has perfected a marketing plan for every type of property in the Honolulu, Kailua, Lahaina, Lanai City, Kahului, Lihue, Princeville, Kihei, Mililani, Waikiki, Waikoloa, Wailea, Waimea, Hana, Hana Maui, Hanalei, Hilo, Kailua Kona, Kamuela, Kaneohe, Kapolei, Kealakekua, Keauhou, Kula, Makawao, Maunaloa, Other, Pearl Harbor, University of Hawaii, Volcano, Waikoloa CS, Wailuku, Wheeler AAF, M C B H Kaneohe Bay, Tripler Army Medical Center, and Schofield Barracks real estate markets. Some things work better in some areas and price ranges than others. We’ll show you a specific plan for your property.   We consider it our obligation to help you to thoroughly and objectively evaluate your home’s condition and features to properly assess how it competes in the current market.
     
Proper List Pricing   Market Updates 
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A property that isn’t priced well will either leave money on the table for our sellers or cause the property to linger on the market. We do thorough CMA reports to help our sellers value their properties with realistic market expectations.   Markets don’t just change monthly, they change daily in many instances. As new listings come on the market and others sell, the supply/demand ratio changes and your price may need to be adjusted. Hella Rothwell provides you with regular market updates to keep you in the loop.
     
Price Negotiations   Inspections & Repair Negotiations
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We do the marketing and property valuation process well, and that means you’ll be seeing a buyer with a contract soon. We are with you every step of the way in the contract price negotiations and will work to get you the top price possible with the fewest concessions.   The negotiations rarely end with the price however. Once the buyer completes their inspection and document examination processes, they often object to things discovered and request corrective action that involves expense to the seller. We’re here to work with you every step of the way and help you to keep the deal alive without “giving up the farm.”
     
Contract to Closing Process    
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There are more than 50 tasks, objectives and deliveries involved in taking a seller side transaction from contract through a successful closing. We’re on top of all of them to make sure you leave the closing table with a check to move on with life.    
     
 

Before you put your home on the market, consider this.

You want to sell your property fast and at the highest price, right?

But let’s be honest, if someone promises to get your home sold in a week, will you feel that you left money on the table? Ah, it is all in strategy and negotiation, and that is what I do best. For example, consider this scenario:

Normally, you price your home competitively at market value:

  1. You will receive offers almost immediately.
  2. You may even get multiple offers.
  3. But how do you know you couldn’t have sold for more?

You will always wonder.

That’s where STRATEGY comes in, and I will discuss this with you during our listing appointment. 

My listing presentation includes.

  1. A FREE “Comparative Market Analysis” of sold properties.
  2. Comprehensive marketing information for your property.
  3. Staging and other helpful advice for a quick sale.
  4. Short Sale? I have the experience with both buyers and sellers.

CALL ME FOR A “NO OBLIGATION” LISTING APPOINTMENT

 

Q and A: CHOOSING YOUR REAL ESTATE BROKER WISELY

  1. Given: you want a broker/owner/REALTOR(R) who can make the decisions. 

    Is “bigger better"?  Each brokerage has its own rules and regulations as to what their agents can do. And, here in Hawaii, they have to go through a "principal broker" or a "broker in charge". If the brokerage is part of a franchise, the agent has even more rules and fees to deal with. But not with me. You deal with me, you and I make the agreement. 

    I AM A BROKER/OWNER/REALTOR(R).

  2. Why would you choose me over a family member or friend? Think about it this way: You are buying or selling a big asset, this is business. When you hire me, you don’t have to take friendship and family emotions into consideration. 

    I AM BOUND TO YOU BY A FIDUCIARY, NOT EMOTIONAL, RELATIONSHIP.

  3. Why would you hire me, a BROKER over an AGENT?  To become a broker, you need to prove experience and a whole lot of additional educational requirements. Plus a challenging State of Hawaii test to pass.

    An agent can ONLY practice under a broker, never on his own. I AM A BROKER.

  4. I am a “boutique broker”.  I don't take on more clients than I can handle. I don't hand you over to a "team member" or a "transaction coordinator". I pledge to work with you through the whole process until closing.

    I WILL BE AVAILABLE TO YOU AS MUCH AS WE AGREE ON.

  5. Listings belong to the broker, not the employed agent.  As a boutique broker, no one else has access to my files unless with your permission or court ordered.  Did you know that in the case of an agent, if that agent leaves his/her broker, your files stay with that initial employing broker?

    WHEN YOU HIRE ME, YOUR LISTING AND CONFIDENTIAL FILES STAY WITH ME.

  6. Whatever you tell you is in confidence.  But I will always tell you what is NOT acceptable or lawful or ethical in a real estate transaction if it should come up, and direct you to contact an attorney or a tax specialist or other professional to solve your problem.

    YOUR CONFIDENCES STAY WITH ME.

  7. Marketing of your property. I have a comprehensive marketing program that I follow. But each property is unique to me, and we will discuss what additional marketing will be most beneficial to sell your property at the best price in the fastest possible time.

    I DO ALL AGREED TO MARKETING AT NO ADDITIONAL COST TO YOU. 

  8. How can you, the seller, help me sell your home? A home that has problems will be harder to sell. Duh. A home in good condition, has inviting curb appeal, and is in a great LOCATION, will win out over one that is in poor condition, needs repairs, and looks neglected.  The home will sell faster with EASY ACCESS for potential buyers. If it can’t be shown, buyers won’t see it and will move on quickly, finding something else.

    CONDITION & ACCESS.

  9. Commission. As a boutique broker, I have the additional advantage of not needing to consider a franchise fee or other fees that an employing broker charges an agent.

    COMMISSION IS STRICTLY NEGOTIABLE BETWEEN US.

10. Do I charge any upfront fees? NO, I DO NOT GET PAID A COMMISSION UNTIL YOUR HOME IS SOLD.

What is my motivation to do a solid professional job for you? Ours is a business relationship even if we end up being great friends (this happens to me a lot). My reputation means everything to me. When I do a good job for you, I hope that you will recommend me and, hopefully, bring me more business. 


Contact Info
Agent
Hella Mitschke Rothwell (R)

Broker/Owner/ REALTOR®

Hawaii #RB-21268 and California. #01772851

1128 Ala Napunani St #1809
Honolulu  Hawaii 96818

Hawaii: (808) 226-1095 California: (831) 626-4000

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